Take Advantage Of Social Media
The active lifestyle has long moved past gym walls. Your customers are active people and have gathered like-minded people around them. A single picture of a customer using your products is sure to travel further than you could reach on your own.
Another great way to snowball is to collaborate with instructors and coaches. They have their own following and can raise your brand equity and reach by endorsing, promoting or simply using your products in day-to-day life. This is especially important for sportswear focused apparel lines.
Stefani Grosse, CEO of luxury sportswear brand Monreal London, suggests Instagram as the best platform since it attracts a youthful following.
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Stick With What You Are Passionate About
Your passion is what drives you to create designs. It provides unmatched inspiration which excites you to do work and think of something you really love. Ideas out of inspirations could come in different forms such as an abstract design, a combination of colors to create the perfect shade, a different take on a trend, etc. Whatever the idea may be, you are rest assured you are sticking to what you are passionate about and what you really love to do. Instagram can be a great source and its even changing fashion fundamentally.
However, even though you are sticking with what you love for inspiration, you must not be selfish enough and forget to consider potential consumers who will purchase your possible product in the market. Your customers should always be on top of the priority levels.
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Cons Of Starting A Fitness Clothing Line
Competition is high when it comes to your fitness clothing line, so it’s important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier
Most businesses in this space go the supplier/manufacturer route, which isn’t a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months of time and energy. More on this below in the “finding a supplier” section.
With any Saas business, data loss and security issues may arise throughout your process of building your product. It’s critical that you understand exactly what you’re responsible for and how to avoid potential issues down the road.
Lack of benefits
With a fitness clothing line, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Often times, as a fitness clothing line, you typically work alone and do not have much face-to-face interaction with other team members.
As a fitness clothing line, you typically pay self-employment taxes which can be quite high. It’s important to understand what you will be paying in taxes each year so you can determine if the work you’re taking on is worth it.
No safety net
High overhead expenses
You may need to charge sales tax
Work can be repetitive
Difficult to build trust with your customer
Establish A Niche Market
When entering a congested market, it is important to look into niche gateways in the industry. This means that you will want to stand out from your competitors and offer your targeted customers something new.
A small start-up business in the ferocious fitness clothing industry will definitely need to create a niche market for a shot at success. You will need to use your previously acquired research information and resources to define your target audience. After that, you can start by putting the ideas youve gathered to the test and design fitness clothing that matches the description of your potential customers.
In order to determine the ideal target audience for your business, a trick that works the most is narrowing it down to a singular individual. Simply visualize your ideal client, the one that you would like to have walk through your store doors. Once you have their characteristics pinned down, you can start by expanding on that and creating a slightly broader spectrum for clients.
Within the niche falls the design of your clothes as well. When creating the initial designs of your fitness clothing line, you will need to determine your designs, materials, and styles. These three factors will help bring forth a view of your final product.
Moreover, you can decide on your styles based on demographics. For instance, if your area has a huge baseball presence, make sure to include baseball-themed apparel in your line.
Understanding Your Materials
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Launch Your Own Private Label Fitness Clothing Brand
Partnering with us as your active wear clothing wholesale manufacturer for your private label clothing line can be the best decision you will ever make! So, if you have been only thinking of launching your private label, it is time to give a real shape to your business dreams. Get in touch with, communicate your requirements and we will be more than happy to help you out.
How To Open A Dance Apparel Store
If you have a love of dance, running a dance clothing store is a natural choice after you’ve turned in your dancing shoes. Though it takes a significant amount of money and hard work to open a dance apparel store, your efforts can pay off. Hire the right people to support your efforts and you’ll be a success.
Find a location for your dance apparel store. A dance clothing store isn’t the type of store that relies on foot traffic, so you can easily place your store anywhere that people can drive. However, you may want to look for a location that has a number of dance studios nearby. The more dance students in the area, the more potential customers you have.
Apply for funding. You’ll need start-up cash to run your store. Talk to your local bank about an SBA loan, which has government backing.
Register your business. You’ll need an employer identification number and the forms to incorporate your business. Retrieve the forms from the link in the resources section.
Stock your store with dance apparel. You’ll need tights, shoes, leotards and costumes. Be sure to stock clothing in a wide variety of sizes–from toddlers to extra large adult sizes. You should also have the proper dance clothes for different types of dance. If the dance studios in your area focus on a specific type of dance, it’s better to stock your store with more of those items. For example, if the local school only teaches ballet, you’ll want many ballet items and only a few ballroom dancing items.
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Why Buy A Yoga Center Franchise Business
In the last 5 years, the Yoga and Pilates industry has experienced appreciable growth not only in the united states, but in most parts of the world. This growth can be attributed to the awareness created by the Yoga community and of course to more health-conscious individuals participating in yoga.
Yoga studio do not only rely on teaching Yoga classes to their students and members, they are also leveraging on the increase health awareness to sell other health related supplements and merchandise to generate more income. As a matter of fact, entrepreneurs coming into the industry will leverage on the health and fitness benefits to market their Yoga studio and win over more clients.
If you are an aspiring entrepreneur or investor who live in United States of America and you want to start a Yoga studio business, the two options you have is to build your Yoga studio business brand from the very scratch or buy the franchise of an existing and successful Yoga studio.
So, if you want to buy a Yoga and Pilates studio franchise, in no particular order, here are 11 best Yoga and Pilates franchise companies to buy in the United States of America and the amount their franchise goes for
Is Yoga Right For You
Yoga is accessible for just about everyone.
If you have a medical condition or a recent injury, it can be challenging or dangerous to do certain types of yoga, specific poses, or breathing techniques. Usually, there are alternatives or modifications that can allow you to practice safely, and many common complaints have specific yoga therapy remedies. If you are recovering from an injury or are in poor health, we recommended consulting with a physician or other qualified health care professional before beginning yoga.
While you may feel some intensity in the belly of your muscles while in a yoga pose, you should never feel pain, especially in the joints. A sharp or intense pain is your bodys signal to tell you to stop, back off, and take it easy.
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Design Innovation In Apparel
You may think it is already impossible to come up with innovative designs for garments and apparel because all of those ideas might have already been thought of. However, there should always be something available out there which is still modern and new to the eyes of consumers. Ideas would never run out and there is an infinite possibilities of designs in the world of garments. Here are a few tips on how to ready yourself for design conception.
How To Pick Out The Right Colors
Some color combinations are more vibrant than others, so you should approach this process with some care. Its always a good idea to stock up on the main basic colors, such as white, black and grey, for many gym-goers simply want to avoid any unnecessary attention where they can. Next, study the color wheel and pick out the color combinations that you think will appeal to your customers as well as your brand.
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Choose Your Online Clothing Store Products
Once you have a clothing niche, its time to choose your products. Will you be selling short-sleeve shirts or dresses? The clothing and apparel market is almost infinite, and you can be sure there are a bunch of options within the niche youre selling in.
However, if youre tempted to jump in and sell everything, this could be your undoing before youve even started. When youre starting an online store, its always advised to start off small and slow and then branch out your lines as you grow.
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A great example of this is one of our top merchants, Mrs Bow Tie. Mrs. Bow Tie made a name for themselves selling bow ties that are uniquely Made in Britain. Their success with just one product line was so big that within three years they have added neckties, pocket squares, cummerbunds, suspenders and cufflinks to their product lists and sold to over 300,000 customers.
Say you have decided to open an online clothing store aimed at the yoga fitness niche. Instead of putting a variety of products on your proposed list, isolate the must-have products you can launch with. Each kind of product whether its a hoodie or a pair of socks has a wide potential of building your new clothing brand.
What should you consider when choosing your products? Here are our top three tips!
How To Start A Sportswear Business
Gone are the days of day-glo lycra and unflattering gym shorts when it comes to sportswear. There’s recently been in a resurgence in gear that’s both practical and stylish, that can take you from the running track or the yoga studio to the everyday. One such business is Paria. With designs are created by super-cool artists, and edginess in everything they do, this is cycling wear for people not afraid to stand out. Here’s how founder Sam Morgan started his business.
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Consider Adding Extra Design Elements
Since the dawn of text-led apparel designs, shoppers have fallen in love with the idea of wearing clothes that align with their personalities and values. This trend is very much alive in the sportswear market, too. To make your products stand out, try playing around with graphic elements, such as icons and fonts. Youll be surprised how a tiny tweak can totally change a design.
What Are Some Insider Tips For Jump Starting A Fitness Apparel Business
While sports enthusiasts love to spend money on their activities, they come from all financial brackets. Therefore, your store should carry quality products, with price points that fit every budget. A flexible return policy will offer that last push some customers need to purchase an item theyre considering. When choosing your vendors, inquire about their return policy. Many have made it a policy to accept returned shoes at no cost to the store owner.
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Choose The Right Activewear Manufacturer
There is an infinite number of activewear manufacturers on the market some with more experience than others. After you do your research and are comfortable to approach a few sportswear manufacturers with your ideas, make sure they are ready to execute it for you.
Here are some tips to help you identify an established manufacturer:
- Ensure that the activewear manufacturers you speak to have experience and not just any experience but experience and specialization in activewear. This will allow them to provide valuable input to your fabric selection, design and provide recommendations where they see fit.
- Sportswear manufacturers require dedicated machinery. At its core, woven garments are produced by weaving two sets of yarn whilst knit garments are produced by interloping one set of yarn. Woven and knit fabrics behave differently and thus require specialized machines.
- Have a clear understanding of lead times, ability to source material, their network of suppliers and brands theyve worked with , level of customer support and their requirements around minimum order quantities . Consider how sustainable they are as a custom activewear manufacturer, as well.
- When analyzing samples, do a quality assurance check. Check the seams whether they are even, have unnecessary give, etc.
- Do wash tests to see if your colors fade or spill and ask your athletic clothing manufacturers to conduct stretch and recovery tests at proper labs for you to further assess.
Choosing The Right Name And Identity
The name and logo are often the first things the entrepreneur chooses when starting a new business. That’s an important step for your new fitness clothing line. In fact, branding and identity might be part of your initial ideas about your new clothing business.
Your first idea for a clothing brand name might be the one you’ll ultimately choose. When choosing a name, consider your target audience first. Who will buy your clothing? Will it be casual gym users, people exercising at home, or top athletes who want the best quality workout gear? If you’re targeting a particular sport, be sure your clothing brand name makes sense for that niche.
Once you’ve chosen your fashion brand identity, create a logo to fit. In most cases, you’ll want a simple logo that will show up on your clothing in colors that reflect your brand. If building your fitness brand identity seems hard, remember that you’ll connect your name and logo to the ideas you want to portray about your business later when you market your products.
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Host A Social Media Giveaway
People love free stuff and love competition. Giveaways and contests are a great way to create awareness for your brand, grow your email list, and eventually convert leads into customers.
If your goal is to gather email addresses, make sure the entry criteria is to “enter your email.” You can do this by leading customers to your landing page where they can then enter their email to be in the giveaway.
One of the most important aspects of promoting a successful giveaway is having an amazing prize. The better the prize, the more engagement you’ll get.
This doesn’t necessarily mean choosing an iPad or an expensive/trendy watch, but instead a prize that is actually relevant to your brand/target audience.
Giveaway Example and Tips
Example from TJ Mapes, founder of RIPT Apparel
Our most recent successful giveaway was when we gave away a PS4 + the new Spiderman game. I hosted the giveaway on our site and then let our audience know about it via email/social channels.
Entrants earned different amounts of entries for entering in different ways , for instance enter via email, get 10 entries. Follow us on Facebook, get 5 entries. Subscribe on Messenger and get 25 entries.
I also built out a drip sequence in Klaviyo that contained four emails to encourage entrants to take more action, like referring friends and liking us on social.
Email #1: Thanks for entering!
Email #2: Explained how to earn bonus entries:
Email #3: About us
Email #4: Coupon for entering
PS4 Giveaway Results:
Design Your Own Athletic Wear
Could your brand benefit from having a new line of fitness or swimwear? Hingto provides a comprehensive service that allows you to design your own athletic wear with as much or as little creative input from you as you want.
We can support companies with already established brands, those looking to begin their own line and those who want to get fitness apparel for their sporting team.
Every brand needs to start somewhere and Hingto is the ideal place to begin your own range, with great designs that are sure to be popular with customers.
Here are some examples of apparel that we can customise in small runs.
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