How Do I Get More Students For Online Yoga Classes
The Best Way to Promote Your Yoga Classes
Connect With Social Media
Social media is a powerful marketing tool. Not only will it help spread awareness and publicize your yoga studios name, but its also a fun way to connect with your students. There are several platforms that could be used such as Instagram, Twitter, Snapchat, and YouTube!
Posting consistent daily content is one of the best ways to market your business. Images of unique classes, exciting events, and daily inspirational quotes are some of the many ways to keep your followers engaged. People will start liking the posts and commenting, leading to an increase in your studios exposure. Connecting with students this way is one of the most effective methods to reach your target audience.
Besides engaging posts and images, starting a YouTube channel is another useful yoga studio marketing idea. Videos of daily yoga poses, short meditations, or nutrition tips, can be fun ways to gain more followers. The more engaging the video, the more your business will stand out. Because of your service, youre in a position of expertise! Use this, and reach out to your community with your experience and knowledge.
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Utilize The Popularity Of Video Platforms
Specifically applying to individual yoga personality, yoga studio and retreat owners, videos can be a powerful platform to showcase the quality of indulgence they can expect at your premises. Marketing on YouTube videos will give them a prior visual experience, encouraging their motivation to opt for the sessions. Again, remember that these are premium customers and will settle for the best experience.
As for example Yoga Burn has nicely launchedYoga Practice of the Lockdown Challenge! on YouTube and getting very good viewership. Using video promotion Yoga industry can make their visual brand as well as they can earn money by video monetization technique.
Host Unique Community & Local Events
One of the best ways to promote your own yoga studio and get new students is to host exciting local and community events. Host unique local events to attract nearby people who would benefit from yoga classes you have to offer.
You can support a cause like donating the money earned in that event to orphanages or animal care centres. You can host an event and invite a celebrity yoga instructor to take a yoga class of Vinyasa yoga.
According to research, Vinyasa yoga is one of the most loved yoga classes in yoga studios. Inviting a celebrating will attract more attention to your yoga studio, making people more intrigued and excited about attending the yoga event.
Charge a nominal fee or even better make it a pay what you want event where people can pay how much they want from 0 to any number. This way, people feel more welcomed and confident about the class. Giving all the proceeds from this event to a charity that is close to your heart will help promote your yoga studio even more because everybody loves to help those in need.
You can also make this a free event to attract more people. This way, people can experience your yoga classes, enjoy the event, and decide if they want to continue further. Research shows that a free event shows high traction and an increase in new yoga students.
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A For Those Who Are Just Starting Out
Opening a new yoga studio? Host an Opening Party and invite as many people as you can. Invite friends, family, and neighborhood businesses .
Thats not just it!
Consider providing free yoga sessions to the new joiners in the first week. This might sound like a loss to a business owner, but you need to build a steady clientele and the toughest way of doing this is by offering such free sessions.
The upside to this is they get to experience your sessions and all you can do and hope for is that your sessions will speak for themselves. And if you get those clients to join you full-time, then hooray!
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Try Your Hands At Content Marketing
It is true what they say about Content being the ultimate King!
And that brings us to one of the most effective yoga studio marketing ideas Content Marketing.
Consider writing blog posts. If its the first time for you, dont worry! Take your time and read articles to see how people have framed likable content. Include photos and tips and make it your own!
While writing a blog post will help you grab the attention of a few, you need to focus on grabbing the attention of a big chunk of people. And what can help you do that is: Search Engine Optimization .
A Search Engine optimized content can help your blog post turn up on search results for the relevant keywords that you use in your post.
The first step in this process is doing your own keyword research. You can use free tools like Keyword Generator and Wordtracker to research the keywords and find the relevant ones to be added to your articles.
This can help you rank on the Google search result page, bring in free, organic traffic to your website, and encourage more and more clients to book sessions with you.
Offer Free Trials Incentive Programs And Price Your Services Accurately
Pricing is an important parameter and decision-maker for your customers. The average price per yoga class is $15-25 and has not changed much since the â90s. Price your classes keeping in mind location, square footage cost, staff charges, and additional maintenance costs like electricity. You can start an incentive program for your clients who bring you more clients. Your students will have an incentive to bring their friends and relatives to your studio.
Free trials are the fastest way to fill up your studio when youâre starting. You can offer one free class or a free class for a week. By using this approach, you will have at least a few dozen paid students who remain at the end of the month. This yoga marketing strategy could potentially drive hundreds of students to your yoga studio and make the word go out.
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+ Actionable Yoga Classes Marketing Ideas
Yoga is an ancient practice that is becoming increasingly popular in different countries across the world. A yoga instructor business can turn out to be a profitable venture if you are able to survive the competition in the market. Creative marketing ideas will help in making your yoga center popular among prospective customers.
How To Advertise Yoga Classes
11 marketing ideas for yoga studios
How do I open a yoga studio for the purpose of marketing?
- 8 Yoga Studio Marketing Ideas That You Should Try Right Away. 1 1. Make a point of offering one-of-a-kind classes. The first yoga studio marketing concept is to provide unique experiences to potential customers. In addition to your regular Vinyasa, Bikram, and Hatha yoga classes, Hosting Exciting Events is number two on the list. 3 Connect with others on social media. 4 4. Contribute to a worthy cause. 5 5. Locate a Potential Partner. There are more things
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Tips For Promoting Online Yoga Classes
Because of the growing popularity of hot yoga classes and the immense health benefits it offers, competition is fierce among online yoga classes. Yoga class marketing is critical to help you win new students and retain the existing ones, even though the discipline itself is a non-competitive practice.
- Online therapy sessions
Yoga for weight loss or yoga for beginners is gaining popularity. Addressing these needs, you can host two weeks or three weeks of therapy sessions for free and ask your family, friends, and existing students to be your ambassadors. Therapy sessions will act like your promo sessions. Keeping it free will ensure you get more leads. 9 out of 10 participants end up enrolling in yoga classes after these free sessions. With the International Day of Yoga approaching, you can leverage the power of free sessions to promote your yoga classes.
- Social media marketing
Social media is the most important way to promote any business. Make sure your social media feeds are up to date with your yoga for beginners class schedule. Even though it feels like youre expressing the same thing over and over, individuals need to be reminded regularly. Because we know that on online platforms, information overload is a major issue, and it can be difficult to cut through the clutter.
- Take the help of Google.
- Ask for reviews
- Be seen
- Use data analytics
Get Involved In Community Events
If you teach in-person classes, begin to spread the word by going out into your community and offering free or classes at a special price.
A few of my favorite ways to do this includes offering yoga in the park, going to corporate offices, or teaching at your local community center for an intro to yoga class or mini session to spread the benefits and introduce your classes to a new audience. Maybe you even think outside of the box and you partner with a local brewery and teach a happy hour class!
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Free Ways To Promote Your Yoga Classes
Starting a new business can be tough. When starting as a new Yoga instructor, you will need to get the word out that you are now open for business. As with all new businesses, cash flow can be tight. That is why cost-effective ways to advertise your Yoga class can be valuable. Here are 5 ideas marketing tactics wont cost you anything. Applying them could be the difference between a fully enrolled class and a slow start to your new business.
Get Your Yoga Career In Order
One of the best things about having a corporate job is that the corporate world handles all the corporate things for you.
All you gotta do is show up and shuffle papers.
When youre teaching private yoga classes, however, you are both the corporation AND the employee. At first, it might not seem like a big deal, but trust me, the earlier you get your yoga career organized, the easier itll be in the long run.
This means creating a plan for tackling logistical things like income and expense tracking, getting liability insurance, buying props to create a mobile yoga studio sanctuary that you can set up anywhere, learning how to create invoices and accepting payments, and possibly even creating your own yoga business website.
And the more organized and prepared you are to manage yourself like a business, the more organized and prepared you are for taking on new clients.
Youre basically a freelancer now, so its time to act like it. Luckily, we are living in a gig economy right now so there are plenty of tools to make this easy for you.
These are some of my favorite freelancer tools for teaching private yoga classes:
- Quickbooks has super affordable software that can sync with your bank or preferred payment platform and then automatically sort all of your expenses.
Helpful Resource: My Exact Tech Tools For My Million Dollar Online Yoga Platform
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Work The Social Media Channels
It should go without saying that you need to be on social media.
Which ones you should focus on will depend on your target demographic. But everyone and their grandmother are on Facebook.
Facebook is also the king of social media ads because you can make them ultra-specific. Unfortunately, you wont get much organic exposure on Facebook anymore.
Instagram has the highest organic engagement of all the social media channels. It also allows you to cross-post to Facebook and Twitter.
Where Do You Start
Before even considering how to market yourself, start by identifying your niche. Your niche is the style or type of yoga youll be teaching. It will feed everything you do as a yoga professional from teaching, to building your website, to creating workshops and running retreats.
Understanding your niche will help you understand your target market. By having a clear and focused niche, your marketing efforts will be much more impactful.
Several reasons WHY you need a niche as a yoga teacher:
- Easier to stand out in an already saturated teaching landscape
- Prevents burnout youll be more fulfilled teaching something that resonates with you
- Improves marketing because youll know exactly how to reach your target market
- Being authentic will attract more authenticity back into your life
Once you identify your own niche, you can start marketing yourself as a yoga professional. Lets get started by understanding how to market yourself in a digital world.
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How To Increase Yoga Pilates And Group Fitness Class Attendance
How to increase Yoga class attendance is a very interesting and challenging question for Yoga studio businesses. Like any other business, a Yoga business also needs a well-planned marketing strategy to grow the business. Let me tell you a small real-life experience of one of my neighbors who has just started a small set up of a Yoga school in the locality. There are already three Yoga studios around and this is the fourth one.
The studio that he has recently opened has all the infrastructure but very few students are turning up. Many come, have a peep and go away. The other studio owners who are at a distance of say 500 meters came to congratulate David , few gave him positive advice and some didnt. The positive advice is what any Yoga studio owner has to catch to increase Yoga class attendance. After all, you did your Yoga certification, invested in your studio to earn money. The mantra to success is promotion, promotion, and promotion. This means you need to market your studio business and this is what David is trying to do.
There are many steps to promote your business and increase Yoga class attendance. Here is what you can also think of like David to attract more students to your Yoga class. These 11 tips are sure to help you increase your Yoga and Pilates class attendance.
Build Word Of Mouth Referrals
Word of mouth referrals are the gold standard when it comes to ways to advertise your yoga classes.
Word of mouth referrals are actually way easier than we make them out to be.
You could offer a specialized reward program for example, offering a free 30-minute 1-on-1 personalize yoga session for anyone who refers you another student, as well as offering that new student a 30-Day Free Trial to properly check out your studio.
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Yoga Marketing Tip 10raise Your Prices
Over the years Ive been fortunate enough to help 100s of small business owners as a business consultant. During that time I discovered that most of them dont charge enough to be sustainable.
Please dont make the classic mistake of waiting years to raise your yoga class fees because youre afraid of losing customers.
A lot of yoga teachers think it is unyogic to charge enough to make a sustainable profit. That may be OK if teaching yoga is a hobby for you, but if you want to teach full-time, have the courage to raise your prices every year or two .
Find ways of increasing the perceived value of your classes.
For example, you could give yoga class handouts to your students .
Heres a MailChimp announcement I made to my yoga students about a price rise
Hi < < Test First Name > > ,
Tis George, your friendly Yoga teacher with a quick email
I harp on in my classes about one pointed focus. Well, Ive decided to apply the one pointedness to my pricing. Classes will be £7 from now on. Im using the extra £1 to help pay for the following
* A yoga folder every new student gets a yoga folder.
* One handout a week to put in your yoga folder this will help you with your home practice.
* Telephone & email support if you have any questions, please call me anytime.
* Discounts on yoga days, yoga weekends and yoga holidays.
* Personalised handouts .
* Invites to fun events .